Ford is teasing its 2013 Fusion via mobile
apps which fans can download for iPhone or Android by pointing the
camera of the device at the Ford
logo either from a car, online or an image in a magazine. Once the the
app has read the logo, it activates a 360 degree version of the new
model, which users can use for a virtual driving course.
The app will offer new courses and video
clips featuring interviews from the creators of the car every day from
Wednesday until the hybrid vehicle is revealed at the 2012 Detroit Auto Show. As expected, Users can also share photos from the app via Twitter and Facebook.
Ford’s goal is to keep enthusiasts and fans
engaged, active and creating a buzz on social networks as part of the
build up to the car’s launch while still maintaining some secrecy of the
car’s look and design details.
As part of Ford’s latest strategy, the auto
manufacturer is hoping that the mobile app will have the same wow
factor that social networks did two years ago.
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